2024 Toyota Prius Prime Pricing: MSRP vs. Invoice Price

The Toyota Prius Prime invoice price and dealer cost range is from $32,752 to $39,178 and the MSRP ranges from $34,070 to $40,765

The front wheel drive Toyota Prius Prime Sedan is available in 3 trims starting at an Invoice Price of $32,752 versus the cheapest MSRP of $34,070 including destination charge. The dealership target price you should pay for a Toyota Prius Prime is from $33,080 to $39,570.

2024 Toyota Prius Prime Price Range
Body Style Sedan
Drivetrain FWD
Fuel Type Hybrid
Market Class Compact
Mfg. Sticker Pricing Range: $34,070 - $40,765
Toyota Prius-Prime Invoice Price Range: $32,752 - $39,178

How Much Should You Pay for a Toyota Prius Prime?

Don't pay inflated prices for a Toyota Prius Prime! While sticker shock might lurk at dealerships, savvy buyers can snag their dream Prius Prime, at the right price online. This page unveils the secrets, with invoice prices, MSRPs, and our expert Target Prices for every trim level: SE, XSE, XSE Premium Touring.

Navigate the Prius Prime lineup prices like a pro:

Ready to conquer the road with a Prius Prime at the perfect price? Drill down on your preferred trim and click "Get Upfront Pricing" on your select trim package to secure your winning deal.

What are the Payments on a Toyota Prius Prime?

Click the + Customize Payments button to tailor displayed auto loan payments to your preferences and credit rating. Our estimated payments assume great credit, $0 down, and encompass state taxes, as well as typical DMV and dealer document fees. The Sticker Price accounts for the MSRP and Destination Charge. Display more accurate payments by adjusting factors such as your state of residence, credit score, down payment, and trade-in value versus trade payoff. Get started now!

State
National
Credit Score / Avg. Rate
781-850 / 7.43%
Max Payment
$0.00
Down Payment
$0.00
Trade Value
$0.00
Trade Payoff
$0.00

Prius Prime Front Wheel Drive Lineup

SE

The 2024 Prius Prime SE has an Invoice Price of $32,752 vs an MSRP of $34,070 including Destination Charge. You should pay below $33,080.

Invoice MSRP Target Price Payment Customize
$32,752 $34,070 $33,080 $571.41 Calculator

A $571.41 payment requires a down payment of $0.

XSE

The 2024 Prius Prime XSE has an Invoice Price of $35,871 vs an MSRP of $37,320 including Destination Charge. You should pay below $36,230.

Invoice MSRP Target Price Payment Customize
$35,871 $37,320 $36,230 $624.92 Calculator

A $624.92 payment requires a down payment of $0.

XSE Premium

The 2024 Prius Prime XSE Premium has an Invoice Price of $39,178 vs an MSRP of $40,765 including Destination Charge. You should pay below $39,570.

Invoice MSRP Target Price Payment Customize
$39,178 $40,765 $39,570 $681.65 Calculator

A $681.65 payment requires a down payment of $0.

Toyota Prius Prime Filters

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