2024 Toyota Prius Pricing: MSRP vs. Invoice Price

The Toyota Prius invoice price and dealer cost range is from $27,369 to $34,947 and the MSRP ranges from $29,045 to $37,460

The Toyota Prius Sedan is available in 6 trims starting at an Invoice Price of $27,369 versus the cheapest MSRP of $29,045 including destination charge. The dealership target price you should pay for a Toyota Prius is from $27,643 to $35,296.

2024 Toyota Prius Price Range
Body Style Sedan
Drivetrains AWD, FWD
Fuel Type Hybrid
Market Class Compact
Mfg. Sticker Pricing Range: $29,045 - $37,460
Toyota Prius Invoice Price Range: $27,369 - $34,947

How Much Should You Pay for a Toyota Prius?

Don't pay inflated prices for a Toyota Prius! While sticker shock might lurk at dealerships, savvy buyers can snag their dream Prius, at the right price online. This page unveils the secrets, with invoice prices, MSRPs, and our expert Target Prices for every trim level: LE, XLE, Limited, LE AWD, XLE AWD, Limited AWD Touring.

Navigate the Prius lineup prices like a pro:

Ready to conquer the road with a Prius at the perfect price? Drill down on your preferred trim and click "Get Upfront Pricing" on your select trim package to secure your winning deal.

What are the Payments on a Toyota Prius?

Click the + Customize Payments button to tailor displayed auto loan payments to your preferences and credit rating. Our estimated payments assume great credit, $0 down, and encompass state taxes, as well as typical DMV and dealer document fees. The Sticker Price accounts for the MSRP and Destination Charge. Display more accurate payments by adjusting factors such as your state of residence, credit score, down payment, and trade-in value versus trade payoff. Get started now!

State
National
Credit Score / Avg. Rate
781-850 / 7.43%
Max Payment
$0.00
Down Payment
$0.00
Trade Value
$0.00
Trade Payoff
$0.00

Prius All Wheel Drive Lineup

LE AWD

The 2024 Prius LE AWD has an Invoice Price of $28,685 vs an MSRP of $30,445 including Destination Charge. You should pay below $28,972.

Invoice MSRP Target Price Payment Customize
$28,685 $30,445 $28,972 $501.64 Calculator

A $501.64 payment requires a down payment of $0.

XLE AWD

The 2024 Prius XLE AWD has an Invoice Price of $31,624 vs an MSRP of $33,890 including Destination Charge. You should pay below $31,940.

Invoice MSRP Target Price Payment Customize
$31,624 $33,890 $31,940 $552.06 Calculator

A $552.06 payment requires a down payment of $0.

Limited AWD

The 2024 Prius Limited AWD has an Invoice Price of $34,947 vs an MSRP of $37,460 including Destination Charge. You should pay below $35,296.

Invoice MSRP Target Price Payment Customize
$34,947 $37,460 $35,296 $609.07 Calculator

A $609.07 payment requires a down payment of $0.

Prius Front Wheel Drive Lineup

LE

The 2024 Prius LE has an Invoice Price of $27,369 vs an MSRP of $29,045 including Destination Charge. You should pay below $27,643.

Invoice MSRP Target Price Payment Customize
$27,369 $29,045 $27,643 $479.06 Calculator

A $479.06 payment requires a down payment of $0.

XLE

The 2024 Prius XLE has an Invoice Price of $30,321 vs an MSRP of $32,490 including Destination Charge. You should pay below $30,624.

Invoice MSRP Target Price Payment Customize
$30,321 $32,490 $30,624 $529.70 Calculator

A $529.70 payment requires a down payment of $0.

Limited

The 2024 Prius Limited has an Invoice Price of $33,644 vs an MSRP of $36,060 including Destination Charge. You should pay below $33,980.

Invoice MSRP Target Price Payment Customize
$33,644 $36,060 $33,980 $586.71 Calculator

A $586.71 payment requires a down payment of $0.

Toyota Prius Filters

Alternatives to the Toyota Prius

Car loan payments below are based on a 75 month term, and the national average new car rate of 5.61% for credit scores between 781 and 850.

2023 Hyundai Elantra Hybrid Blue DCT
2023 Hyundai Elantra Hybrid Blue DCT
2023 Hyundai Elantra Hybrid Limited DCT
2023 Hyundai Elantra Hybrid Limited DCT