2024 Toyota RAV4 Pricing: MSRP vs. Invoice Price

The Toyota RAV4 invoice price and dealer cost range is from $28,161 to $38,978 and the MSRP ranges from $30,025 to $41,380

The Toyota RAV4 SUV is available in 17 trims starting at an Invoice Price of $28,161 versus the cheapest MSRP of $30,025 including destination charge. The dealership target price you should pay for a Toyota RAV4 is from $28,443 to $39,368.

Body Style SUV
Drivetrains AWD, FWD
Fuel Types Gas, Hybrid
Market Class Small
Mfg. Sticker Pricing Range: $30,025 - $41,380
Toyota RAV4 Invoice Price Range: $28,161 - $38,978
March Toyota RAV4 incentives on select models:
4.99% APR Financing

How Much Should You Pay for a Toyota RAV4?

Don't pay inflated prices for a Toyota RAV4! While sticker shock might lurk at dealerships, savvy buyers can snag their dream RAV4, at the right price online. This page unveils the secrets, with invoice prices, MSRPs, and our expert Target Prices for every trim level: LE FWD, XLE FWD, XLE Premium FWD, Limited FWD, LE AWD, XLE AWD, XLE Premium AWD, Adventure AWD, TRD Off Road AWD, Limited AWD, Hybrid LE AWD, Hybrid XLE AWD, Hybrid SE AWD, Hybrid Woodland AWD, Hybrid XLE Premium AWD, Hybrid XSE AWD, Hybrid Limited AWD Touring.

Navigate the RAV4 lineup prices like a pro:

Ready to conquer the road with a RAV4 at the perfect price? Drill down on your preferred trim and click "Get Upfront Pricing" on your select trim package to secure your winning deal.

What are the Payments on a Toyota RAV4?

Click the + Customize Payments button to tailor displayed auto loan payments to your preferences and credit rating. Our estimated payments assume great credit, $0 down, and encompass state taxes, as well as typical DMV and dealer document fees. The Sticker Price accounts for the MSRP and Destination Charge. Display more accurate payments by adjusting factors such as your state of residence, credit score, down payment, and trade-in value versus trade payoff. Get started now!

State
National
Credit Score / Avg. Rate
781-850 / 7.43%
Max Payment
$0.00
Down Payment
$0.00
Trade Value
$0.00
Trade Payoff
$0.00

RAV4 All Wheel Drive Lineup

LE AWD

The 2024 RAV4 LE AWD has an Invoice Price of $29,470 vs an MSRP of $31,425 including Destination Charge. You should pay below $29,765.

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Invoice MSRP Target Price Payment Customize
$29,470 $31,425 $29,765 $515.10 Calculator

A $515.10 payment requires a down payment of $0.

XLE AWD

The 2024 RAV4 XLE AWD has an Invoice Price of $30,883 vs an MSRP of $32,935 including Destination Charge. You should pay below $31,192.

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Invoice MSRP Target Price Payment Customize
$30,883 $32,935 $31,192 $539.34 Calculator

A $539.34 payment requires a down payment of $0.

Hybrid LE AWD

The 2024 RAV4 Hybrid LE AWD has an Invoice Price of $31,172 vs an MSRP of $33,075 including Destination Charge. You should pay below $31,484.

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Invoice MSRP Target Price Payment Customize
$31,172 $33,075 $31,484 $544.30 Calculator

A $544.30 payment requires a down payment of $0.

Hybrid XLE AWD

The 2024 RAV4 Hybrid XLE AWD has an Invoice Price of $32,591 vs an MSRP of $34,585 including Destination Charge. You should pay below $32,917.

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Invoice MSRP Target Price Payment Customize
$32,591 $34,585 $32,917 $568.65 Calculator

A $568.65 payment requires a down payment of $0.

Hybrid SE AWD

The 2024 RAV4 Hybrid SE AWD has an Invoice Price of $33,704 vs an MSRP of $35,770 including Destination Charge. You should pay below $34,041.

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Invoice MSRP Target Price Payment Customize
$33,704 $35,770 $34,041 $587.74 Calculator

A $587.74 payment requires a down payment of $0.

XLE Premium AWD

The 2024 RAV4 XLE Premium AWD has an Invoice Price of $33,585 vs an MSRP of $35,825 including Destination Charge. You should pay below $33,921.

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Invoice MSRP Target Price Payment Customize
$33,585 $35,825 $33,921 $585.70 Calculator

A $585.70 payment requires a down payment of $0.

Adventure AWD

The 2024 RAV4 Adventure AWD has an Invoice Price of $33,953 vs an MSRP of $36,220 including Destination Charge. You should pay below $34,293.

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Invoice MSRP Target Price Payment Customize
$33,953 $36,220 $34,293 $592.01 Calculator

A $592.01 payment requires a down payment of $0.

Hybrid Woodland AWD

The 2024 RAV4 Hybrid Woodland AWD has an Invoice Price of $34,199 vs an MSRP of $36,295 including Destination Charge. You should pay below $34,541.

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Invoice MSRP Target Price Payment Customize
$34,199 $36,295 $34,541 $596.23 Calculator

A $596.23 payment requires a down payment of $0.

Hybrid XLE Premium AWD

The 2024 RAV4 Hybrid XLE Premium AWD has an Invoice Price of $35,308 vs an MSRP of $37,475 including Destination Charge. You should pay below $35,661.

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Invoice MSRP Target Price Payment Customize
$35,308 $37,475 $35,661 $615.26 Calculator

A $615.26 payment requires a down payment of $0.

Hybrid XSE AWD

The 2024 RAV4 Hybrid XSE AWD has an Invoice Price of $36,493 vs an MSRP of $38,735 including Destination Charge. You should pay below $36,858.

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Invoice MSRP Target Price Payment Customize
$36,493 $38,735 $36,858 $635.59 Calculator

A $635.59 payment requires a down payment of $0.

TRD Off Road AWD

The 2024 RAV4 TRD Off Road AWD has an Invoice Price of $37,154 vs an MSRP of $39,645 including Destination Charge. You should pay below $37,526.

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Invoice MSRP Target Price Payment Customize
$37,154 $39,645 $37,526 $646.93 Calculator

A $646.93 payment requires a down payment of $0.

Limited AWD

The 2024 RAV4 Limited AWD has an Invoice Price of $37,236 vs an MSRP of $39,730 including Destination Charge. You should pay below $37,608.

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Invoice MSRP Target Price Payment Customize
$37,236 $39,730 $37,608 $648.34 Calculator

A $648.34 payment requires a down payment of $0.

Hybrid Limited AWD

The 2024 RAV4 Hybrid Limited AWD has an Invoice Price of $38,978 vs an MSRP of $41,380 including Destination Charge. You should pay below $39,368.

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Invoice MSRP Target Price Payment Customize
$38,978 $41,380 $39,368 $678.22 Calculator

A $678.22 payment requires a down payment of $0.

RAV4 Front Wheel Drive Lineup

LE Front Wheel Drive

The 2024 RAV4 LE Front Wheel Drive has an Invoice Price of $28,161 vs an MSRP of $30,025 including Destination Charge. You should pay below $28,443.

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Invoice MSRP Target Price Payment Customize
$28,161 $30,025 $28,443 $492.65 Calculator

A $492.65 payment requires a down payment of $0.

XLE Front Wheel Drive

The 2024 RAV4 XLE Front Wheel Drive has an Invoice Price of $29,574 vs an MSRP of $31,535 including Destination Charge. You should pay below $29,870.

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Invoice MSRP Target Price Payment Customize
$29,574 $31,535 $29,870 $516.89 Calculator

A $516.89 payment requires a down payment of $0.

XLE Premium Front Wheel Drive

The 2024 RAV4 XLE Premium Front Wheel Drive has an Invoice Price of $32,276 vs an MSRP of $34,425 including Destination Charge. You should pay below $32,599.

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Invoice MSRP Target Price Payment Customize
$32,276 $34,425 $32,599 $563.24 Calculator

A $563.24 payment requires a down payment of $0.

Limited Front Wheel Drive

The 2024 RAV4 Limited Front Wheel Drive has an Invoice Price of $35,927 vs an MSRP of $38,330 including Destination Charge. You should pay below $36,286.

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Invoice MSRP Target Price Payment Customize
$35,927 $38,330 $36,286 $625.88 Calculator

A $625.88 payment requires a down payment of $0.

Toyota RAV4 Filters

Alternatives to the Toyota RAV4

Car loan payments below are based on a 75 month term, and the national average new car rate of 5.61% for credit scores between 781 and 850.

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